LOOKING AT SOME MEDIA TRENDS IN THE DIGITAL AGE

Looking at some media trends in the digital age

Looking at some media trends in the digital age

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This article lays out some of the most considerable modifications in consumer practices when it pertains to consuming media.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the method by which individuals are getting their updates is also changing. People are progressively turning towards online news sources, instead of watching television, to discover existing worldly affairs. Nevertheless, simultaneously, due to a constant circulation of info, people are coming to be overwhelmed by big volumes of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and easier to follow. Nowadays it is common to see news channels that have mass followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing people with dependable and verified news sources, in a style they can readily follow.

Over the last few years, with the growth of digital media, the way in which individuals consume content has changed significantly. For many years, conventional television was the primary source of family entertainment for many people. Nevertheless, from the development of internet streaming platforms, many audiences are averting from scheduled tv, particularly among younger individuals. Instead, worldwide media content analysis shows that more individuals are buying memberships to streaming services, which strongly evidences the transformation in audience consumption practices. These options are popular for enabling people to watch the programs and films they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the marketplace.

In the current digital age, smart phones have come to be one of the most prevalent instruments that people are using to view videos and gain access to media. These days, many social media channels are providing limitless feeds of short, successive videos, that are growing in appeal among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms allow users to see a series of personalised videos and react instantly, making these videos a lot more engaging and addicting than traditional television. Short form videos are also being used regularly website for news and academic purposes, not just for entertainment. Subsequently, this pattern is evolving the way individuals are actively seeking for and counting on to receive knowledge, in a much faster, much shorter and more visual format.

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